Ogilvy on Advertising
Ogilvy on Advertising
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$21.07 USD
Regular price
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$21.07 USD
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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Publisher Vintage Dimensions 7.4 x 0.59 x 9.7 inches Language English Print length 224 pages Item Weight 2.31 pounds Edition F First Paperback Edition Used ISBN-10 039472903X ISBN-13 978-0394729039 Publication date March 12, 1985
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