1 13

The Brand Gap: How to Bridge the Distance between Business Strategy and Design

The Brand Gap: How to Bridge the Distance between Business Strategy and Design

$37.11 USD
$37.11 USD
Sale Sold out

The Brand Gap: How to Bridge the Distance between Business Strategy and Design

The Brand Gap: How to Bridge the Distance between Business Strategy and Design

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

  • Publisher New Riders
    Dimensions 5.25 x 0.45 x 8 inches
    Language English
    Print length 208 pages
    Item Weight 9.6 ounces
    Edition 2nd
    ISBN-10 0321348109
    ISBN-13 978-0321348104
    Publication date August 4, 2005

Shipping

  • Fast shipping is very important for us.

  • Our standard US shipping service is FREE.

  • Your order will be shipped within 2-3 business days upon full payment received.

  • Your order will be delivered within 2-3 business days after the handling time.

  • We only ship to the confirmed PayPal address. We reserve the right to cancel any order for any reason at any time.

  • We are not responsible for undeliverable addresses.

Returns and payment

  • We offer a 30 days return policy from checkout winning date.

  • We allow only PayPal as payment method

FeedBack

  • Your feedback very important to us, after you get your package and you are satisfied with our service please leave us positive feedback

  • If you have any problem with your order / any questions please before leave any type of feedback

For any questions, using eBay contact system 

Please visit our eBay store to check out other items for sale!

Thank you for shopping at our store.


Listed with ExportYourStore.com

Out of stock

View full details

Collapsible content

Collapsible row

Collapsible row

Collapsible row