The Case against Reality: Why Evolution Hid the Truth from Our Eyes

Name: The Case against Reality: Why Evolution Hid the Truth from Our Eyes
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SKU: 0393541487
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The Case against Reality: Why Evolution Hid the Truth from Our Eyes

Most of us think seeing is believing. We believe what our eyes see and touch with our hands, and we believe what our senses tell us is real, objective and real. Is that really the case? Cognitive scientist Donald Hoffman challenged this by telling us that we should take our perception seriously, but not take it all as a matter of fact. If you've ever doubted the world in front of you, Hoffman's fascinating work will open the door to a new world for you. Since Homo sapiens appeared on Earth, natural selection has always favored perceptions that hide the truth in shaping our perceptions, with the aim of guiding us to take useful actions so that we can survive and reproduce. We saw speeding cars and knew how to avoid it; when we saw that bread was moldy, we knew we couldn't eat it. However, these perceptions are not objectively real. We all understand that the file icon on the computer desktop is just an easy-to-use symbol; it is not an actual representation of a computer file. In fact, our perception is the same. The objects we see every day are just icons, the purpose is to allow us to roam the world safely and easily. This discovery had a huge impact on the real world. Why do fashionistas design clothes that make people look sexier? How to use color to guide consumers' emotions? It even overturns the idea that time and space are objective and realistic. This book will make us dare to question everything we know about the world in front of us. The vivid examples of the sensory world presented in this book cover fields such as commerce, advertising, fashion design, etc., and respond positively to the realist topics of mind and matter that neuroscientists, physicists, philosophers, entrepreneurs, and sociologists are concerned about. Once established, this theory will have a huge impact on the world.

Publisher	W.W.Norton&Company
Dimensions	5.43 x 0.79 x 8.19 inches
Language	English
Print length	280 pages
Item Weight	2.31 pounds
ISBN-10	0393541487
ISBN-13	978-0393541489
Publication date	November 30, 2022